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Do you have Klout or Clout?

July 17, 2011

Facebook, Twitter, LinkedIn, Stumble Upon, Pinterest, Google Plus, Flickr… there’s so many social networks/online interest groups out there.  Sure, some combine other elements with them, but there’s so much to get involved in.

If you’ve read my posts at all on the blog, I’m sure you know that I’m not against social networking sites.  I think they’re great, for the most part.  Much like alot of things in life, moderation is the key.

A couple of months ago I kept seeing the name “Klout” pop up on Twitter.  It was yet another social tool for bloggers and other people who are online and is a alternative spelling for the term “clout.”  Basically, it’s a website that uses all sorts of calculations that I’m sure Mark Zuckerberg or Rain Man could probably understand to come up with the answer to this question

… how much “clout” do you have?  How important are you?

This is the description that comes up below the google search term for Klout:

“Klout is the Standard for Influence. Join Klout to discover your influence and compare with others you may know.”

Although I’m not ready to write off Klout just yet (I do have an account and have enjoyed getting to know it a bit) I’m just wondering where this is all leading.  You see, if your Klout score is high, you are offered freebies, tickets, products to try… so there are some tangible benefits.  At the same time, you can get pretty discouraged if you see how your Klout score compares with others’.

When I checked about a month ago, my score was in the teens/early 20s and Klout said that I was a “dabbler.”

I checked it a few days ago and now it says I’m a “specialist.”  As of yesterday, my score was around 56.  Granted, my blog posts have been a bit more frequent since school has ended, but I can’t lie; I felt surprised but also a sense of pride when I saw that.  Why was this number, which two months ago meant nothing to me, suddenly producing these feelings of pride?  Why was I needing this affirmation from something that really couldn’t give it to me?  Not really.

Can some crazy calculation determine how influential I really am?  And here’s another hard question… to become more influential online would I have to become less influential at home and in my real world?

Ouch.

Now, I’ve enjoyed giving a +K (kind of like a that-a-boy, cool point) to bloggy friends.  I’ve even received some from others.  It’s a virtual encouragement I think.  And I’ve already gotten a little freebie from the site, too.  But I really don’t want this to become an obsession. It actually has charts and things to compare you to other people, side by side.  And your Klout score can fall several points in one day, making you wonder what you did wrong.  Isn’t that insane?

Now, I’m not trying to offend the good people of Klout.  Maybe Klout users can use the information to find ways to better reach their target audience.  Maybe it’s a tangible way of measuring the otherwise intangible.

But I don’t want it to define me.

Much like the number on the scale, I am more than the number that Klout says that I am.  I am influential because God has put me in positions of influence to be used for His glory.  Most of all I am to be an influencer in my home, for my husband, my children.

For what will it profit a man if he gains the whole world and forfeits his soul? Or what shall a man give in return for his soul?  Matthew 16:26

So, whether I continue on with Klout or it just falls by the wayside, I must continually remind myself that I am more than just a number.  I am to be a “specialist” in the places He has physically put me into so much more.

 Joining this week’s link up at

Perfect Imperfections

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5 Comments leave one →
  1. July 17, 2011 9:13 am

    I just got started with klout and I have no idea how to use it…it’s kinda overwhelming and i need more time. Just not enough hours in the day to be fully connected I guess.

  2. July 17, 2011 11:01 am

    I haven’t signed up yet. It seems like a good idea, but I just don’t know if I have enough time to start something else online. I really like what you said about losing influence in real life to gain it online. I think this might be the case for me.
    I hope y’all are having a great trip! Happy Sunday!

  3. July 17, 2011 3:04 pm

    I completely agree- it can get discouraging- make one feel unimportant. Maybe even alter ones priorities. It’s so important to keep it all in perspective.

  4. July 17, 2011 4:57 pm

    I just don’t have enough hours in my day to get into yet another thing online. Wish I did because some of this stuff sounds like fun!

  5. July 17, 2011 6:07 pm

    What a great post! I love how you said “to become more influential online would I have to become less influential at home and in my real world?” FOR REAL. I fight this every single day. The same goes for the blog followers. It’s so easy to get wrapped up in those numbers and statistics that suddenly you’re online constantly and everyone around you is suffering for it. Crazy how those numbers give you that giddiness and false sense of pride. LOVED reading this Robin, Thanks so much for linking up!

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